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Psychological impacts of fashion marketing on teen consumers

Psychological impacts of fashion marketing on teen consumers

Fashion psychology is commonly defined as the study of the impact of clothing choices on how we perceive and judge each other. Fashion can have both positive and negative impacts on teenager’s lives. A simple fashion trend can change a teenager’s attitude in many ways. A positive effect of fashion is when teens feel more socially acceptable and confident in their approach due to the way they look. In a survey, it is found that teens spend about 40 percent of their budget on fashion. More girls than boys shop at discount and outlet stores. The majority of teens shops online, but spends only about 18 percent of their budget there. For teens, numerous different items like beauty care products, jewelry, accessories, and trendy clothes are the thing which determines their fellow mates or friend’s character or social status. They considered that material belongings are what matter for looking confident. They wanted to look cool. This fascination of looking cool creates a mental longingness. At times, teens are susceptible to peer pressure and conformity and are prone to the influence of other avatars as they interact, explore, and engage in various activities together.  

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