Luxury fashion branding in the cold war
The Cold War affected the lifestyles of the United States, Soviet Union, China, and Europe; however, the Cold War played a major role in fashion history. Fashion during the Cold war gave people the opportunity to express themselves through what they wore.
During the Cold War, clothing was rationed and limited when worn by men and women in the United States. Women wore long, plain skirts paired usually with a white or pink type of top while men wore green or black trousers with a white or green shirt. People get tired of the restriction enacted by the government so they started wearing clothes of their choice.
Due to Communism in other countries such as China, people were neither able to wear what they wanted nor embrace themselves in the latest fashion trends of that season or even year. But on the western sides countries like America and Europe, there were no such restrictions on clothing.
People of Communist China, wore simple clothing to show that there was no difference in social class.